- Uses doll to represent potential owner - could be anyone
- dog and doll shots repeatedly match - builds relationship
- slow, acoustic music gives emotional feeling
- contrasts happy and stressful times for dog through ball and vet
- doll used to relax and help teach dog - trainers know the needs of each dogs
- focus on dog
- sad, isolated night immediately contrasted by happy scene with new owner
- low shots at eye level of dog creates connection with audience and adds empathy to dogs
I decided to look into a Dog's Trust advert as I wanted to see how dogs are represented and shot in other videos. By shooting low, (at the dog's eye level) audiences connect better the dog and a feeling of empathy is created with the dogs. This is extremely effective and keeps the dog feeling central to the film and something I definitely want to carry this into my film.
This film also uses simple, acoustic music to draw at audience's heartstrings and capitalise on emotional moments, I'll have to look into royalty free music that will best accompany my own piece.
I can use shots of DoTS' volunteers interacting with the dogs to easily show how adept they are and use close shots to show the relationship between the dogs and the staff.
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