-90% UK productions, 70% original, spanning all genres
-Unique 60 second news format
-Moved exclusively online in 2016 following mass budget cuts
-Demographic remained but focus moved to comedy and documentary
-Move online allows more freedom with programming content
What's the bigger picture?
Narrative is essential
What's the purpose behind your story? Why make it now?
Be ambitious but not at loss of story
It's the commissioner's job to understand audiences completely but don't be ignorant to their needs
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